The human species, arguably, gained control over the planet through its ability to create and share ideas. Ideas shared, and thus held in the minds of people, can bond a community of people together so that they behave in a coordinated way. Like birds flocking.
The idea of God, held in the minds of a group of people, gives them a common purpose, and enables those that may seek to acquire their loyalty an easy weakness to exploit, which can be done by simply posting a picture of themselves with a bible, and letting the group know that their opponent, a competitor for presidency, is threatening their God.
Ideas are not real, but they provide us with a tool to interpret the situation and allow us to generate behavior in line with that idea, a purpose. Ideas can be edited, changed, and thus lead to changed behavior, and changed purpose.
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